About Urban Sixties Records

Founded in 2016 by Anthony D. Martinez, Urban Sixties Records is the music arm of Urban Sixties Media—a Black-owned multimedia company dedicated to visionary, culturally rooted storytelling across film, television, and now sound. Born out of a desire to uplift uncompromising artists, the label was created to carve space for performers who still believe in craft, stage presence, and sonic legacy.

What sets us apart is simple: we believe in instrumentation. At Urban Sixties Records, we’re reviving the sacred art of live performance—channeling the spirit of the soul singers, bandleaders, and vocalists of the 1960s. In an era of artificial hooks and digital noise, we champion real musicianship. We sign and support artists who move people with instruments in their hands, not just autotune on their tracks.

We’re independent—but strategic. Urban Sixties Records partners with major distribution networks like Empire and collaborates with marketing powerhouses such as MPT Agency to amplify our artists. That means while we’re rooted in grassroots vision, we scale with industry precision.

The Urban Sixties Records logo is more than a symbol—it’s a layered visual statement:

• The Spinning Vinyl Disc represents the analog soul of the label—raw, rotating, and rooted in history. The broken groove at the edge is intentional: we don’t play by the rules. We scratch, remix, and bend the traditional format to create something that feels lived-in and futuristic at the same time.
• Gold and White Color Blocking evokes both royalty and spotlight. Gold honors the legacy of excellence in soul, funk, gospel, and jazz. The white slices cut through the disc like performance beams—representing illumination, revelation, and the clarity of true talent.
• The Classic Convertible with smoke trailing from the backseat signals motion and rebellion. It’s not just a ride—it’s an escape. The car symbolizes the road trip every great performer takes: from the backroads of struggle to the main stage of impact. The license plate "U60SR" is a coded nod to renaissance and rebirth.
• The Font and Glow of “Urban Sixties” brings back the vibrance of Motown, Stax, and Apollo-era signage—handcrafted, a little rebellious, always bold. The hazy spotlight in the background signifies that we shine, but never conform.

Urban Sixties Records is here to restore feeling to music, to put performers back at the center, and to honor the artistic traditions that birthed global sound. Our artists don’t just record—they resurrect.

This isn’t just a label. It’s a movement.
Welcome to Urban Sixties Records.